Our trade experience
The value you gain from a corporate trade relationship is dependent upon both the media capabilities platform of the trading company and the talent and experience of the people creating the trade program.
Our senior people at Evergreen-Partners come to you from successful careers spent delivering trading value to a wide range of clients, as well as managing trade programs within their own client organizations. You will benefit by working with these talented people who bring with them the knowledge of both their previous and current trading experiences with companies like:
| The Sports Authority | Boston Market | Merz USA | ClearWire Corp. |
| Boars Head | HP Hood | Jack-in-the-Box | Tropicana Las Vegas |
| Kellogg | Pillsbury | Virgin Interactive | SoBe Beverage |
| Nordstrom | AstraZeneca | Conagra Foods | Pfizer |
| White Wave Foods | HBO | Nestle | Midway Games |
| Carrier Corporation | Ocean Spray | Ralston Purina | THQ |
| Welch's | Seagram & Sons | Quaker Oats | Pepsico |
| Ethan Allen | Novartis/Gerber | HP Hood | Wyndham Hotels |
| Bausch & Lomb | Schering-Plough | TIAA CREF | Perdue Farms |
| Pepperidge Farm | Kikkoman International | Perry Ellis | Cigna Health Care |
Purchasing excess retail product and store displays
A category-leading national retailer with extensive media penetration in multiple mediums regularly is confronted with a significant amount of excess seasonal inventory. The company’s Chief Marketing and Chief Financial Officers contacted Evergreen-Partners to see what process we could create to help maximize the value of this ongoing excess inventory problem in order to help preserve as much of its original value as possible. Evergreen-Partners evaluated the retailer's needs and developed a corporate trade approach that:
- Sold the liquidated seasonal inventory at 100% of wholesale
- Sold a large quantity of obsolete in-store displays and accessories
- Put in place plans to provide the retailer’s media plan matching their existing pricing and detailed requirements
- Resulted in eliminating their internal need to liquidate this excess product while increasing its return with no disruption of the marketing process
Enabling greater advertising budgets without additional cash
A large CPG/food and beverage brand that typically maintains an "on-air presence" throughout most of the calendar year was confronted with a 30% budget reduction. They came to Evergreen-Partners to see what corporate trade with Evergreen-Partners could do to help. After a due diligence was completed, Evergreen-Partners was able to access the media trade market to secure the original media weight desired using cash and inventory values that were within the reduced budget. The goal we accomplished for them was to maintain key on-air periods in support of the brand's #1 promotion initiative. Evergreen-Partners evaluated the brand's marketing needs and developed a corporate trade approach that:
- Restored 100% of the original media plan
- Kept all promotional-support flighting in-place
- Created 44% more media purchasing value with the brand's reduced budget dollars
Reducing inventory levels and maximizing value
A top-tier national wholesaler of a wide range of grocery, drug and mass-merchandise items spent too much time selling excess/unwanted inventory only to get "cents-on-the-dollar" liquidation value. The Vice President of Operations contacted Evergreen-Partners to see what a corporate trade program could do to help reduce his time selling inventory and to maximize its value. Evergreen-Partners evaluated the wholesaler’s needs and developed a structure that:
- Created a transaction that generated 100% of the wholesale value for the liqudated excess/unwanted inventory;
- Put in-place plans to purchase part of the wholesaler's freight needs at their existing pricing
- Favorably impacted bottom-line profitability and helped maintain 100% of the wholesaler's bottom-line profit objective