Category Archives: Unique uses for trade

Making it a lot easier for a sponsor to say YES

The buzz lately in the NBA has been about the league soon allowing corporate sponsors to have a patch on the players' jerseys. The NBA Board of Governors could hold off no longer given the pressure to increase team revenues. … Continue reading →

Posted on July 16, 2012 by mlake

Posted in Advertising, Procurement tools, Unique uses for trade | Leave a comment

Barry Boehme on a unique client relationship [video]

Every one of our clients requires something unique from us. In this clip from our recent video interview session, Barry was asked to talk about his client service function for a client that asks more of him than your typical … Continue reading →

Posted on March 24, 2012 by mlake

Posted in Unique uses for trade, Who is Evergreen-Partners | Leave a comment

Using trade to eliminate your costs on unused but committed lease space

We've written a great deal on this site about how corporate trade can rid surplus owned real estate from corporate portfolios. Did you know that trade can also absolve you from lease costs on unwanted or unused lease space? For … Continue reading →

Posted on September 5, 2011 by mlake

Posted in Corporate real estate, Unique uses for trade | Leave a comment

How to prevent economic woes from reducing your media effectiveness

With the Dow falling ever further, GDP growth at under a measly 1%, unemployment at almost 10%, and consumer spending in decline, it's understandable why your company may be considering a cut to its advertising budget. But as 2012 budget … Continue reading →

Posted on August 9, 2011 by mlake

Posted in Corporate Trade Insights, Unique uses for trade | Leave a comment

Boosting business confidence in these uncertain economic times

There is an interesting article in today's edition of Marketwatch. Columnist Matthew Lynn makes the point that any business analyzing where and how much to invest is used to looking at things like corporate profits, trade flows, medium-term economic growth, … Continue reading →

Posted on July 20, 2011 by mlake

Posted in Better business, Corporate Trade Insights, Unique uses for trade | Leave a comment

Boosting university enrollment through an unlikely means

We admit it. We at Evergreen-Partners see a corporate trade solution for almost every business challenge. So it's not surprising that after recently reading about the enrollment being way down for a prominent private university, we thought, "Hey, they should … Continue reading →