Category Archives: Trade risk elimination

How Marketing can most effectively evaluate trade

There's a saying that's been around for about four years: Marketing is the new Finance. Because of digital advertising, measurement is not only possible but paramount. I think Adobe SVP of Marketing Ann Lewnes said it best. "Data is the … Continue reading →

Posted on July 11, 2012 by mlake

Posted in Corporate Trade Insights, Marketing, Trade risk elimination | Leave a comment

Aren’t all barter companies alike?

The corporate trade business is somewhat counter-intuitive and even confusing to many people. The reason for this blog and the volume of videos and other material created by us is to bring clarity to this powerful yet often misunderstood tool. … Continue reading →

Posted on April 6, 2012 by mlake

Posted in Corporate Trade Insights, Excess Inventory, Trade risk elimination, Who is Evergreen-Partners | Leave a comment

Risk-free corporate trade?

It's in our hard wiring. To satisfy our need to avoid risk, we search for ways to test things before fully committing, right? So, how can you enjoy the benefits of corporate trade while eliminating any perceived risk? First, let's … Continue reading →