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Category Archives: Procurement tools
Some observations from the ANA 2013 conference
Our own Mark Ordover shared with us the following observations of the recent ANA Advertising Financial Management Conference in Phoenix. We just returned from the 2013 ANA Advertising Management Conference in Phoenix. Similar themes seem to resound through the formal … Continue reading
Posted in Advertising, Procurement tools
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Innovation at odds with Procurement?
We recently ran across an article in the Harvard Business Review blog written by Michael Schrage entitled, "Procurement's Best Priced Deal May Stifle Innovation". The provocatively titled piece makes an interesting point about the alleged conflict between Procurement's focus on … Continue reading
Making it a lot easier for a sponsor to say YES
The buzz lately in the NBA has been about the league soon allowing corporate sponsors to have a patch on the players' jerseys. The NBA Board of Governors could hold off no longer given the pressure to increase team revenues. … Continue reading
The 2012 ANA conference: bigger and better than ever
We just returned from a fun and enlightening three days in Boca Raton Florida. The Advertising Financial Management conference of the Association of National Advertisers was an intense immersion into the financial issues of advertising. There were some terrific speakers … Continue reading
Posted in Advertising, Marketing, News, Procurement tools
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VAT: benefiting from Evergreen-Partners without needing to advertise
What do you do if you are a national theme restaurant chain with an overstock of branded mugs, t-shirts, handbags, caps, and souvenirs-all with a cash liquidation value that is painfully low? Trade them all for French fries, of course! … Continue reading
Corporate Trade: A procurement professional’s best friend
As a procurement professional, your mission in life is to find real measurable savings on the purchase of goods and services for which you are responsible. But what can you do beyond the usual price negotiation in all its various … Continue reading
Posted in Procurement tools
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Here is the missing user manual for corporate trade.Learn the secrets to uncovering the
potential financial benefit of corporate trade-regardless of your trading partner.
click the above image to play
Watch an example of how $1mm in value was created through trade.



