Category Archives: Advertising

Some observations from the ANA 2013 conference

Our own Mark Ordover shared with us the following observations of the recent ANA Advertising Financial Management Conference in Phoenix. We just returned from the 2013 ANA Advertising Management Conference in Phoenix. Similar themes seem to resound through the formal … Continue reading →

Posted on May 9, 2013 by mlake

Posted in Advertising, Procurement tools | Leave a comment

Making it easy to change your mind on your upfront ad buys

An estimated $9 billion was spent this spring in the network's upfront media buying market. That number did not represent the increase that was hoped for, partially because of the growth in on-line video advertising and because of the continued … Continue reading →

Posted on December 13, 2012 by mlake

Posted in Advertising | Leave a comment

Are the promises of corporate barter too good to be true?

Someone said to me yesterday that our claim to buy one of their real estate assets at greater than market value sounded too good to be true. I honestly commend this individual for his candor. Unfortunately, not everyone is as … Continue reading →

Posted on October 2, 2012 by mlake

Posted in Advertising, Corporate Trade Insights, Too good to be true | Leave a comment

5 compelling reasons for Marketing to embrace barter (with Evergreen-Partners)

Corporate Barter has been around for more than 50 years, and much of the Fortune 1000 have used it to alleviate their excess inventories or surplus real estate problems. Given barter's long history and the significant number of barter firms … Continue reading →

Posted on September 27, 2012 by mlake

Posted in Advertising, Corporate Trade Insights, Marketing | 1 Comment

Making it a lot easier for a sponsor to say YES

The buzz lately in the NBA has been about the league soon allowing corporate sponsors to have a patch on the players' jerseys. The NBA Board of Governors could hold off no longer given the pressure to increase team revenues. … Continue reading →

Posted on July 16, 2012 by mlake

Posted in Advertising, Procurement tools, Unique uses for trade | Leave a comment

The current evolution to Real-Time Interactive Marketing

A New York-based digital technology company named Pulsepoint created an interesting study. A report containing their findings is entitled, Bridging the Digital Divide: How Marketers, Agencies and Publishers Can Evolve From Channel Specialists to Consumer Specialists. As online advertising placement … Continue reading →