As an airline or hotel chain, your loyalty programs benefit you by keeping customers returning to your brand as they work to build their point totals for a free flight or stay. You also sell points to banks, retailers and restaurants for use in their own loyalty programs. But there's another way to directly benefit from your loyalty programs and the points you generate based on purchases.
Evergreen-Partners has a program for turning those points into advertising – broadcast, print, out-of-home, and digital. While we are well-known for accepting inventory or commercial real estate as payment for media, we are unique in also accepting loyalty points as a currency that pays for the advertising you are planning to place and fund with cash.
Why should your airline or hotel sell points to Evergreen-Partners?
- We have the ability to buy a large quantity – several million dollars worth.
- We will pay more for the points than the normal market will pay. It's not uncommon for us to pay twice the market value for assets.
- The points will be traded to our proprietary network of media vendors along with our large friends and family network.
- The media you will be acquiring with those points will be placed by New York's Horizon Media.
Horizon is an award-winning independent $4 billion media firm that places advertising for some of the world's most sell-known brands – companies like United Airlines, Capital One and Geico. Horizon's extraordinary capabilities are important because, like the points you sell to us needing to provide first quality flights and rooms, you're going to want the media you receive in exchange to be on a par with the media your agency places for you. And it will be.
What will we do with the points you sell us? We will work closely with you to sell them into channels that integrate with your current market and distribution. We have a large friends and family network with a huge appetite for points, we will trade them with our media vendor community, and sell them to corporate partners with large corporate intranets.
Call John Floto, Senior Vice President, at 212.652.0680 to discuss how we can purchase a large quantity of your rewards points in exchange for first quality broadcast, print, out-of-home, and digital advertising.