Barry brings to Evergreen-Partners over 25 years of client-side senior executive and marketing management experience with companies such as Ocean Spray Cranberries, HP Hood, and The First Years. As an entrepreneurial leader, Barry has solved many business challenges using Corporate Trade in a variety of corporate environments involving a broad range of assets including finished goods, capital assets, raw ingredients and packaging.
In return for the traded assets, Barry received, monitored and measured over $200 million in media, promotion and other marketing services throughout over 40 individual corporate trade contracts that he negotiated and managed.
Barry holds a Bachelor of Arts degree in Sociology from The College of Wooster and a Masters in Business Administration degree at the University of Dayton. Barry resides in Boston, Massachusetts area with his wife and has four children.