Monthly Archives: May 2012

Evergreen-Partners makes it up Everest!

Christine has returned home after three weeks in Nepal climbing to Everest Base Camp One. See our original post on Christine Regan's trek up Everest. We caught Christine in between naps as she acclimates back to the North American Mountain … Continue reading →

Posted on May 17, 2012 by mlake

Posted in Evergreen-Partners Giving Fund, News | 4 Comments

The 2012 ANA conference: bigger and better than ever

We just returned from a fun and enlightening three days in Boca Raton Florida. The Advertising Financial Management conference of the Association of National Advertisers was an intense immersion into the financial issues of advertising. There were some terrific speakers … Continue reading →

Posted on May 10, 2012 by mlake

Posted in Advertising, Marketing, News, Procurement tools | Leave a comment

How much advertising must we place?

We were recently asked a very good question by a prospective client – a question that is probably on the minds of a great many people considering trading their excess inventory for advertising. The question is, "How much advertising will … Continue reading →

Posted on May 8, 2012 by mlake

Posted in Corporate Trade Insights, Excess Inventory | Leave a comment

Christine’s itinerary as she climbs Everest

People have been asking about Christine as she ascends to Base Camp one on Mount Everest – see the post A humanitarian and personal journey up Mount Everest She is doing well, but experiencing the natural effects of the cold … Continue reading →